75+ Reddit statistics in 2025: A growth explosion story

From losses to profit: Discover the most interesting statistics behind Reddit's incredible growth and path to profitability.

November 28, 2025 | Cody Slingerland

Key Takeaways
  • Reddit achieved profitability in 2025: After years of losses, Reddit had its first profitable quarter in Q1 2025 with $26.2 million in net income, reaching $163 million by Q3 2025 with 90%+ gross margins.
  • International growth is driving expansion: International users now make up 55% of Reddit's daily active user base, growing from 49 million to 64.4 million users between Q3 2024 and Q3 2025, a 31% increase.
  • AI partnerships represent a major new revenue stream: Reddit's deals with Google ($60M annually) and OpenAI ($70M annually) contributed to $203 million in AI licensing contracts, diversifying revenue beyond advertising.
  • Reddit dominates the AI citation landscape: With 40% of all AI citations pointing to Reddit content, the platform has become the #1 cited source across AI platforms, making Reddit presence critical for brand search visibility.
  • Logged-out users present a massive monetization opportunity: With 65.8 million logged-out daily users monetizing at only one-third the rate of logged-in users, converting casual visitors represents billions in untapped revenue potential.

Reddit has evolved from a niche discussion forum into one of the internet's most influential platforms. With 116 million daily active users and 444 million weekly active users (as of Q3 2025), the platform's growth is undeniable.

This complete collection of statistics covers everything from user growth (U.S. and internationally) and financial trends to how Reddit has become one of AI’s biggest citation sources. This guide provides the data needed to understand Reddit's current state and future potential.

Reddit user growth statistics

Reddit's user growth has accelerated dramatically, reaching 116 million daily active users and 444 million weekly active users by Q3 2025. This represents year-over-year growth of approximately 19% and 22% respectively. The following statistics break down growth across global users, regional performance (U.S. vs international), and daily, weekly, and monthly growth trends.

Global daily active users

2025

Quarter

Daily Active Users

YoY Growth

Q1 2025

108M

31%

Q2 2025

110.4M

21%

Q3 2025

116M

19%

Q4 2025

N/A

N/A

2024

Quarter

Daily Active Users

YoY Growth

Q1 2024

82.7M

37%

Q2 2024

91.2M

51%

Q3 2024

97.2M

47%

Q4 2024

101.7M

39%

Global weekly active users

2025

Quarter

Weekly Active Users

YoY Growth

Q1 2025

401M

31%

Q2 2025

416.4M

21.6%

Q3 2025

444M

21.5%

Q4 2025

N/A

N/A

2024

Quarter

Weekly Active Users

YoY Growth

Q1 2024

306.2M

40%

Q2 2024

342.3M

57%

Q3 2024

365.4M

53%

Q4 2024

379.4M

42%

U.S. vs. international daily active users

2025

Quarter

U.S. Users

U.S. YoY Growth

International Users

International YoY Growth

Q1 2025

50M

21%

58M

41%

Q2 2025

50.3M

11%

60.1M

32%

Q3 2025

51.6M

7%

64.4M

31%

Q4 2025

N/A

N/A

N/A

N/A

2024

Quarter

U.S. Users

U.S. YoY Growth

International Users

International YoY Growth

Q3 2024

48.2M

51%

49M

44%

Q4 2024

48M

32%

53.7M

46%

*Reddit began consistently reporting regional breakdowns (U.S. vs. International) starting in Q3 2024. Prior quarters reported only global totals.

U.S. vs. international weekly active users

2025

Quarter

U.S. Users

International Users

Q1 2025

350M

406M

Q2 2025

352.1M

420.7M

Q3 2025

361.2M

450.8M

Q4 2025

N/A

N/A

*Weekly active users are estimated based on reported daily active users. Reddit started providing regional breakdowns for BOTH DAU and WAU in Q3 2024. They continued this for Q4 2024 (we have both DAU and WAU regional splits). But then in 2025, they only continue to provide regional breakdowns for DAU, not WAU.

2024

Quarter

U.S. Users

U.S. YoY Growth

International Users

International YoY Growth

Q3 2024

178M

58%

187.4M

48%

Q4 2024

172.2M

31%

207.2M

52%

Global monthly active users

*Monthly active users are estimated based on reported daily active users. Reddit doesn’t officially report monthly active users. There are NO official quarterly MAU breakdowns for 2024 or 2025. Reddit only officially reports Daily Active Users (DAU) and Weekly Active Users (WAU)  on a quarterly basis.

2025

Quarter

Monthly Active Users

YoY Growth

Q1 2025

3.2B

28%

Q2 2025

3.3B

22%

Q3 2025

3.5B

21%

Q4 2025

N/A

N/A

2024

Quarter

Monthly Active Users

Q1 2024

2.5B

Q2 2024

2.7B

Q3 2024

2.9B

Q4 2024

3.1B

Logged in vs. logged-out users

What are logged-in users?

Logged-in users are registered Reddit accounts who are actively signed in. They can comment, post, vote, and moderate communities. Reddit can identify them with unique identifiers and track their behavior across sessions.

What are logged-out users?

Logged-out users are visitors who browse Reddit without creating or signing into an account. They can read content but cannot comment, post, or vote. They often arrive via search engines or social media.

Why is tracking this important for Reddit?

Reddit's growth strategy relies heavily on converting logged-out users into logged-in users. The company tracks this split to measure how effectively they're converting casual visitors into engaged community members who generate significantly more revenue.

Ad targeting value

Being logged-in allows for better behavioral tracking and a higher ad targeting value. Logged-out users don't need to provide personal data like email addresses, which is information that could help Reddit better track users and deliver more targetted ads.

Revenue per user disparity

There is a significant monetization gap between the two user types. Logged-out users monetize at only about one-third the rate of logged-in users. This disparity is expected to grow substantially, as by 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, based on Deutsche Bank estimates.

Bottom line: A logged-in user is worth 3-5x more in revenue than someone just browsing without an account, so converting visitors to registered users is critical to Reddit's business model and profitability.

2025

Quarter

Logged-In Daily Active Users

Logged-In YoY Growth

Logged-Out Daily Active Users

Logged-In YoY Growth

Total

Q1 2025

48.7M

23%

59.4M

38%

108.1M

Q2 2025

49.3M

17%

61.1M

24%

110.4M

Q3 2025

50.2M

7%

65.8M

24%

116M

Q4 2025

N/A

N/A

N/A

N/A

N/A

2024

Quarter

Logged-In Daily Active Users

Logged-In YoY Growth

Logged-Out Daily Active Users

Logged-In YoY Growth

Total

Q1 2024

39.6M

27%

43.1M

48%

82.7M

Q2 2024

42M

31%

49.2M

74%

91.2M

Q3 2024

44.1M

27%

53.1M

70%

97.2M

Q4 2024

46.1M

27%

55.6M

51%

101.7M

Reddit financial statistics

Reddit achieved a major financial milestone in 2025, swinging to profitability for the first time in Q1. The platform's revenue also reached $585 million in Q3 2025, representing strong year-over-year growth (primarily driven by advertising). The following statistics detail Reddit's profitability and revenue performance, including total revenue, advertising revenue, net income, and gross margin.

2025

Total revenue

Quarter

Revenue

YoY Growth

Q1 2025

$392.4M

61%

Q2 2025

$500M

78%

Q3 2025

$585M

68%

Q4 2025

N/A

N/A

Advertising revenue

Quarter

Revenue

YoY Growth

Q1 2025

$358.6M

61%

Q2 2025

$465M

84%

Q3 2025

$549M

74%

Q4 2025

N/A

N/A

2024

Reddit earned $1.3 billion total revenue for full year 2024, good for 62% YoY growth (TradingView News)
Total revenue

Quarter

Revenue

YoY Growth

Q1 2024

$243M

48%

Q2 2024

$281.2M

54%

Q3 2024

$348.4M

68%

Q4 2024

$427.7M

71%

Advertising revenue

Quarter

Revenue

YoY Growth

Q1 2024

$222.7M

39%

Q2 2024

$253.1M

41%

Q3 2024

$315.1M

56%

Q4 2024

$394.5M

60%

Average revenue per user (ARPU)

2025

Quarter

ARPU

YoY Growth

Q1 2025

$3.63

23%

Q2 2025

$4.53

47%

Q3 2025

$5.40

41%

Q4 2025

N/A

N/A

2024

Quarter

ARPU

YoY Growth

Q1 2024

$2.94

8%

Q2 2024

$3.08

2%

Q3 2024

$3.58

14%

Q4 2024

$4.21

23%

Net income (profit)

Reddit experienced its first profitable quarter in Q1 2025. CNBC, with 90%+ gross margins throughout the year. Reddit Q1-Q3 2025 Earnings Reports

2025

Quarter

Net Income

Q1 2025

$26.2M

Q2 2025

$89M

Q3 2025

$163M

Q4 2025

N/A

2024

Quarter

Net Income

Q1 2024

-$575.1M

Q2 2024

-$10M

Q3 2024

$29M

Q4 2024

$71M

Gross margin

2025

Quarter

Margin

Q1 2025

90.5%

Q2 2025

90.8%

Q3 2025

91%

Q4 2025

N/A

2024

Quarter

Margin

Q1 2024

88.6%

Q2 2024

89.5%

Q3 2024

90.1%

Q4 2024

92.6%

Reddit partnership statistics

Reddit has secured major AI licensing partnerships that represent a significant new revenue stream for the platform. In 2024, the company announced deals with Google and OpenAI worth an estimated $130 million annually, allowing these AI companies to access Reddit's vast dataset of user-generated content for training their models.

Partner

Value

Google

$60M annual partnership

OpenAI

$70M annual partnership

Total AI Licensing

$203M contract value

  • $60 million annual Google partnership announced February 22, 2024 (CBS News)
  • $70 million annual OpenAI partnership (estimated) announced May 16, 2024 (CNBC)
  • $203 million total AI licensing contract value disclosed in IPO filing (TechCrunch)

Reddit ownership statistics

Following its March 2024 IPO, Reddit's ownership is now heavily concentrated among institutional investors (who hold ~62% of shares). This institutional ownership rate significantly exceeds the industry average of 30% for Internet Content & Information stocks. The following statistics detail the current ownership structure and major shareholders as of 2025.

Overall ownership breakdown

*Reddit's 62.41% institutional ownership significantly exceeds the 29.82% average for Internet Content & Information stocks (Tickergate)

Major shareholders

  1. Advance Publications: ~23.3% (Canvas Business Model)
  2. FMR (Fidelity Management & Research): 7.21% (Tickergate)
  3. Sam Altman (via affiliated entities): 7.6% (CNBC)
  4. Vanguard Group: 6.54% (Tickergate)
  5. Tencent Holdings: 4.12% (Fintel)
  6. BlackRock: 3.81% (Tickergate)

Reddit AI citation statistics

Reddit has emerged as the most cited source across AI platforms. Reddit's user-generated content is invaluable as training data and reference material for AI platforms, with Perplexity citing Reddit in nearly half of its top results and ChatGPT ranking Reddit second only to Wikipedia.

Interestingly, the majority of cited content comes from relatively obscure posts with fewer than 20 upvotes, highlighting how AI systems surface niche community knowledge. The following statistics break down citation rates by platform and the characteristics of cited content.

#1

Most cited source by AI

40.1%

Of AI citations go to Reddit

46.7%

Of top 10 Perplexity citations

  • #1 most cited source aggregated across all AI platforms (Profound)
  • 40.1% of AI citations go to Reddit, based on a Semrush study of 150K citations conducted in June 25 (Semrush)
  • 46.7% of Perplexity's top 10 citations are Reddit links (Profound)

Citations by AI platform

AI Source

Percentage of 10 citations

Percentage of total citations

ChatGPT

11.3%

3%

Perplexity

46.7%

6.6%

Google AI Overviews

21%

2.2%

Google AI Mode

N/A

9%

Perplexity

  • 46.7% of Perplexity's top 10 citations are Reddit links (Profound)
  • 6.6% of total Perplexity citations are from Reddit (Profound)
  • 40-fold increase in Perplexity Reddit citations from March to April 2025 (0.11% to 4.55%) (Xfunnel)

Google AI Overviews

  • 21% of Google AI Overviews top 10 citations are Reddit (Profound)
  • 2.2% of total Google AI Overviews citations are Reddit (Profound)

Google AI Mode

  • 9% of Google AI Mode responses include Reddit citations (Semrush)

ChatGPT

  • 11.3% of ChatGPT's top 10 citations are Reddit, second after Wikipedia at 47.9% (Profound)
  • 3% of ChatGPT citations are Reddit (stabilized by June 2025) (Profound)

Cited Reddit post characteristics

  • 50%+ of cited Reddit content comes from Q&A threads, followed by comparison and discussion posts (Semrush)
  • 80% of cited Reddit posts have fewer than 20 upvotes (Semrush)
  • 70% of cited Reddit posts have fewer than 20 comments (Semrush)‍
  • Most cited Reddit content is nearly 2.5 years old (Semrush)

Written by Cody Slingerland

Founder of Threadlytics

Cody is the founder of Threadlytics. With 10+ years in digital marketing and SEO, he helps businesses leverage Reddit for competitive intelligence and improving their Reddit visibility.

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