case study
How Direct Agents increased a client's brand mentions on Reddit by 87% MoM
Threadlytics data unlocked Reddit as a powerful discovery channel, delivering notable gains in organic and AI search.
MoM increase in
Reddit mentions
New SERP
features captured
Increase in branded search clicks
The strategy
1. Demand-led topics
Engagement focused on high-value discovery themes, including entertainment recommendations, “where to watch” queries, beginner-friendly searches, and genre-specific questions.
2. High-authority communities
Participation was prioritized in trusted Reddit communities with strong visibility in Google and AI search results.
3. Intent-matched engagement
The team engaged in existing high-intent threads, seeded evergreen posts, and contributed relevant recommendations in a way that matched how users naturally search and ask questions.
"By engaging in the right conversations, we are able to strengthen organic discovery and build the offsite signals that increasingly influence how brands show up across search surfaces and meet customers where they are."
The impact
Within two months, by leveraging Threadlytics insights surrounding posts to engage with and in-platform data in conjunction with targeted seed posts, the efforts were paying off.
- 9% increase in clicks to title and branded queries
- 5% increase in impressions
- 108 new keywords ranking across organic search
- 150+ SERP features captured
- 87% MoM increase in Reddit brand mentions
Threads that were engaged with and seeded began appearing in Google Search and AI-powered results quickly, showing Reddit’s ability to accelerate visibility across multiple discovery surfaces.
87%
MoM increase in Reddit
brand mentions
108
New keywords ranking
across organic search
150+
SERP features
captured
9%
Increase in clicks to title
and branded queries
5%
Increase in
impressions
Why it worked
The strategy worked because Reddit was treated as a search and AI visibility layer, not a short-term social tactic. By aligning Reddit participation with keyword demand, trusted communities, and AI-surfacing behavior, the brand gained visibility where modern discovery decisions increasingly happen.
Key takeaway
When activated intentionally, Reddit can become a compounding GEO channel that influences Google rankings, AI-generated answers, and community-level brand discovery.
“Threadlytics has helped us turn Reddit into a scalable offsite authority channel for clients. The tool allows us to identify high-value threads, monitor brand positioning and sentiment, identify where our efforts has resulted in organic gains and uncover relevant seed post opportunities that expand client visibility across Reddit, traditional search, and AI search.”
Mickey Schluter
Supervisor, SEO & Analytics - Direct Agents
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