Threadlytics State of Reddit 2026 Report

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REDDIT SOCIAL LISTENING

Never miss a Reddit mention

Monitor Reddit brand mentions, analyze historical data, uncover trends, and engage in high-value conversations.

1

Track what matters

Monitor brand, competitor, and industry keywords across every single subreddit.

2

Understand sentiment

Sentiment analysis categorizes mentions as positive, negative, or neutral.

3

Prioritize opportunities

AI scoring ranks conversations by potential so you focus on what matters.

REDDIT LISTENING FEATURES

From raw data to actionable insight.

Add New Keyword dialog for "Acme Analytics" with related, context and negative keywords and target subreddits

Track keywords with context

Track brand, competitor, and industry keywords with context filters that require specific terms to appear together, eliminating irrelevant mentions (e.g., Include "Threadlytics" AND "Reddit Monitoring").

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Detection pipeline: 1,532 raw matches filtered by context keywords, negative keywords and excluded subreddits to 1,247 relevant mentions

Filter signal from noise

Exclude irrelevant subreddits, set content length minimums, filter by language, and use negative keywords to monitor only valuable conversations.

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Market Analysis share-of-voice donut with Acme leading at 37.5% ahead of five competitors

Benchmark against your competitors

Share of Voice (SoV) analysis shows how often your brand appears compared to competitors for specific keywords and industry terms.

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WHY REDDIT

Reddit traffic has grown by 600%. If you're not paying attention, your competitors will.

WHY THREADLYTICS

Social listening built for Reddit

  • Real-time monitoringReceive alerts when your brand, products, or keywords are mentioned anywhere on Reddit.
  • Smart post filteringAI-powered relevance scoring eliminates noise and uncovers high-value Reddit threads, posts, and comments worth engaging in.
  • Historical data & trendsAccess historical Reddit data to analyze long-term trends, seasonal patterns, and brand perception over time.
  • Advanced Reddit analyticsMetrics like Share of Voice, top sources, and sentiment analysis provide the insight you need to improve your brand's Reddit visibility.
Always-on monitoring: email alerts enabled every 15 minutes, with a feed of overnight brand, competitor and opportunity alerts

FAQS

Your Reddit listening questions, answered

Learn how Threadlytics delivers accurate Reddit social monitoring, competitive intelligence, and actionable insights.

ASK YOUR QUESTION

How do I filter out irrelevant Reddit mentions and noise?

Threadlytics offers multiple filtering layers:

1. Context keywords that require specific terms to appear together (can be set per keyword or globally)

2. Negative keywords to exclude unwanted terms (can be set per keyword or globally)

3. Subreddit exclusions for irrelevant communities

4. Language filters

5. Minimum content length requirements

These filters eliminate irrelevant content, job postings, spam, and off-topic discussions automatically.

Can I track conversations around specific topics?

Yes. Threadlytics supports three keyword types:

1. Brand keywords for your company name

2. Competitor keywords to track rivals

3. Industry keywords for broader topics like "email marketing" or "CRM"

Monitor entire market conversations to identify trends, pain points, and opportunities beyond direct brand mentions.

How do you prioritize Reddit conversations to engage in?

Every conversation receives an opportunity score from 0-100% based on post upvotes, comment count, and sentiment.

High-opportunity conversations are automatically flagged, and you can filter by opportunity level (high, medium, low, trending) to focus your team's efforts on threads with the highest engagement potential.

Can I see how my brand compares to competitors on Reddit?

Share of Voice (SoV) analysis shows your brand's mention frequency compared to competitors for any keyword or industry term.

You'll see percentage breakdowns, cumulative trends over time, and which subreddits favor your brand versus competitors. This competitive intelligence informs positioning strategy and identifies market gaps.

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Turn Reddit into your competitive advantage

Get instant access to 2B+ indexed Reddit conversations, real-time sentiment analysis, and competitive intelligence that drives higher Reddit engagement.

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